Answers to the questions we hear most about KeepUp—what it is, how the net worth ranking works, how it protects your money and your data, and how to get started. For the full detail, see our Security page and Privacy Policy.
KeepUp is a verified net worth ranking platform. Forbes ranks the billionaires. KeepUp ranks everyone else. It shows where your net worth really stands: on a global leaderboard of real people, and against the wealth data for your country and your age.
It is also a personal net worth tracker. Your bank, brokerage, and crypto accounts—across currencies and countries—come together in one live view of your complete net worth, and that is the number your rank is built on.
Add your assets and KeepUp places you on its leaderboard. You see your rank among all KeepUp users, within your country and region, and within your age group when you choose to share it. KeepUp also shows your percentile against published wealth-distribution data, so you can compare yourself with the whole population and not only with other users. You can explore the net worth percentiles by country and age without an account.
You appear anonymously by default. Other KeepUp users see a tile with your country, main asset classes, net worth, daily change, and investment return, never your name or account details. You can choose to show your username, or hide yourself from the leaderboard entirely in your account settings.
A Verified badge marks a net worth that comes from connected accounts, not typed-in numbers. You earn it when at least 80% of your tracked assets come from read-only connections to your actual banks, brokerages, and crypto exchanges. It lets everyone on the leaderboard tell a balance read from real accounts from one that was entered by hand.
You connect your financial accounts read-only, or add assets by hand. KeepUp reads your balances and holdings, converts everything into a single display currency, and works out your net worth. From there it ranks you on the leaderboard and against your country's wealth data, and it tracks your net worth and investment return over time, next to the S&P 500. It covers cash, equities, bonds, real estate, cryptocurrencies, commodities, private shares, and collectibles.
KeepUp is free to use. As a thank-you to our earliest supporters, the first 1,000 members become Founding Members and keep unlimited account connections—to any bank, brokerage, or crypto exchange—free, for life.
A marketplace that works for you, first and foremost. KeepUp is free. For US users, we're building a marketplace of financial products matched to your actual portfolio: say, a savings account with a better rate than the one your cash sits in, or a credit card with better rewards. If you take one, the provider pays us a referral fee, and you never pay more. Offers are matched privately on our side, so no provider learns anything about you unless you ask for an introduction, and you can turn that matching off in your account settings at any time. See the Marketplace preview and our Advertiser Disclosure.
Subscriptions come second: the leaderboard and the tracker stay free, and a premium tier will unlock advanced features for power users. In both models we work for you, not for advertisers. We don't sell your data, and nothing is ever shared without your explicit consent—see our Privacy Policy for the specifics.
No. Every account connection is read-only. KeepUp has no transfer button, no payment rail, and no trading integration—it cannot move, send, or trade a cent. Even if a KeepUp account were compromised, an attacker still could not move money, because KeepUp itself can't.
No—your bank logins never touch KeepUp. Account connections run through Plaid, the same connectivity infrastructure used by Venmo and American Express, and you sign in on your bank's own page. Your username and password go to your bank, never to KeepUp, so we have no way to see or store them. Crypto exchanges connect the same read-only way through SnapTrade, where your exchange sign-in or API key is entered—never on KeepUp. See our Security page for the full detail.
Your money stays out of reach. KeepUp never sees or stores your bank login, so there are no credentials to steal. And account connections are encrypted and strictly read-only: in the worst case, an attacker could see numbers, never touch them. No transfers, no withdrawals, no trades. See our Security page for how connections are protected.
KeepUp connects banks, brokerages, and crypto exchanges, and you can add any other asset—real estate, private investments, collectibles—by hand. It is available to residents of the United States, Canada, the United Kingdom, Switzerland, and across the EU and EEA.
Yes, at any time. You can download your complete data set as machine-readable JSON, and you can delete your account whenever you like—your portfolio, snapshots, and account connections are removed from our active systems immediately.
No. KeepUp does not sell or share your personal information. The providers that help run the service act as our service providers under written contracts that bar them from using your information for their own purposes. See our Privacy Policy for the specifics.
No. KeepUp is not a bank, a broker, or a financial advisor, and it does not provide financial advice. It is a tool for seeing where your net worth ranks and for tracking it—it never holds or moves your money.
KeepUp is a web app that works in any modern browser, on your phone or your computer. You can add it to your home screen for one-tap access—there is nothing to download from an app store.
A native iOS app is in development. When it arrives you will sign in with the same account and find the same numbers, with nothing to migrate.
KeepUp is open to everyone. Create your free account at keepup.finance and see where you stand in minutes.
Email [email protected] and a real person will get back to you. That is the right place for anything—a question about your account, a connection that won't sync, a bug, or an idea for what KeepUp should do next.