KeepUp shows you your whole financial picture in one place. The Marketplace is the part of KeepUp that helps you act on it: financial products from third-party providers, matched to the portfolio you already track, shown inside the app you already use. It is free, it is optional, and it is being built for users in the United States first.
Providers are added as we sign them. We list a small number of partners per category, not the whole market, so the Marketplace does not cover every product available to you.
Offers are selected on KeepUp's own servers from the balances and asset mix you already track, whether you entered them yourself or connected an account. A large cash balance held for months suggests a savings offer; a high rate on a card suggests a better card. The selection is shown only to you. No provider is told who saw an offer, or why.
You can turn personalization off in Account Settings. The Marketplace then shows you the same general list as anyone else, without using your financial data.
Providers pay KeepUp a referral fee when you open a product through the Marketplace or when an introduction is made. You never pay more because you came through KeepUp. That compensation may influence which products we list and how they are presented, which is why every offer is marked as such. Our Advertiser Disclosure explains this in full, and Section 6 of our Privacy Policy is the binding description of what we do with your data.
KeepUp places offers in front of people at the moment they are reviewing the money the offer is about. Placements run through standard affiliate tracking links; there is no data integration to build. If you would like your product in the Marketplace, write to [email protected].