# The KeepUp Marketplace

Launching for US users. Last Updated: September 22, 2026

KeepUp shows you your whole financial picture in one place. The Marketplace is the part of KeepUp that helps you act on it: financial products from third-party providers, matched to the portfolio you already track, shown inside the app you already use. It is free, it is optional, and it is being built for users in the United States first.

## What will be in it

- **High-yield savings and money market accounts** for cash that has been sitting still.
- **Credit cards** with better rewards or lower interest than the ones you carry.
- **Brokerage and investment accounts** for money you want working harder.
- **Advisors and wealth services**, by introduction, only when you ask for one.

Providers are added as we sign them. We list a small number of partners per category, not the whole market, so the Marketplace does not cover every product available to you.

## How matching works

Offers are selected on KeepUp's own servers from the balances and asset mix you already track, whether you entered them yourself or connected an account. A large cash balance held for months suggests a savings offer; a high rate on a card suggests a better card. The selection is shown only to you. No provider is told who saw an offer, or why.

You can turn personalization off in Account Settings. The Marketplace then shows you the same general list as anyone else, without using your financial data.

## What leaves KeepUp

- **When you click an offer:** you go to the provider's own website. The link carries a random click identifier and nothing else. No name, no email address, no balances.
- **When you ask for an introduction** to an advisor: we show you exactly which fields will be sent (your contact details and summary-level context such as a net worth bracket) and send them only after you confirm, to the one firm you chose.
- **Never:** account or routing numbers, transactions, individual holdings, or the names of your financial institutions. We do not sell your data.

## How KeepUp is paid

Providers pay KeepUp a referral fee when you open a product through the Marketplace or when an introduction is made. You never pay more because you came through KeepUp. That compensation may influence which products we list and how they are presented, which is why every offer is marked as such. Our [Advertiser Disclosure](/advertiser-disclosure) explains this in full, and [Section 6 of our Privacy Policy](/privacy) is the binding description of what we do with your data.

## For providers and networks

KeepUp places offers in front of people at the moment they are reviewing the money the offer is about. Placements run through standard affiliate tracking links; there is no data integration to build. If you would like your product in the Marketplace, write to [support@keepup.finance](mailto:support@keepup.finance).

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Source: https://keepup.finance/marketplace · KeepUp